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MarTech Stack Builder: Interactive Assessment Form
Martech Stak Builder
Please enable JavaScript in your browser to complete this form.
Please enable JavaScript in your browser to complete this form.
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Step
1
of 20
What best describes your company size?
*
Startup/Small Business (1-50 employees)
Mid-size Business (51-500 employees)
Enterprise (500+ employees)
Next
What is your annual marketing technology budget?
*
Limited ($0-$10,000/year)
Moderate ($10,001-$50,000/year)
Substantial ($50,001-$250,000/year)
Enterprise-level ($250,001+/year)
Next
Which industry best describes your business?
*
E-commerce/Retail
E-commerce/Retail
SaaS/Technology
Media/Publishing
Manufacturing
Healthcare
Financial Services
Education
Professional Services
Travel/Hospitality
Non-profit
Other
Next
How would you describe your team's technical expertise?
*
Beginner (Limited technical skills, prefer easy-to-use tools)
Intermediate (Comfortable with technology but not coding)
Advanced (Technical team available, capable of complex implementations)
Next
What is your PRIMARY marketing objective right now? (This will significantly influence your recommended stack)
*
Generate more qualified leads
Build brand awareness
Improve customer retention and loyalty
Increase e-commerce sales
Create better content and improve distribution
Optimize marketing ROI and analytics
Next
Select your TOP THREE secondary marketing objectives:
*
Generate more qualified leads
Build brand awareness
Increase website traffic
Improve conversion rates
Enhance customer experience
Automate marketing processes
Better understand customer behavior
Improve content marketing effectiveness
Build customer loyalty and reduce churn
Optimize advertising spend
Personalize marketing communications
Improve social media engagement
Next
Which channels are most important to your marketing strategy? (Select all that apply)
*
Website
Email
Social Media
Paid Search/Display
Content Marketing
SEO
Events/Webinars
Video Marketing
Influencer Marketing
Direct Mail
SMS/Mobile
Podcasts
Next
Which of these MarTech foundations do you already have in place? (Select all that apply)
*
CRM system
Email marketing platform
Content Management System (CMS)
Social media management tools
Analytics platform
Marketing automation platform
E-commerce platform
Advertising management tools
Customer service/support platform
None of the above
Next
What are your biggest challenges with your existing MarTech stack? (Select all that apply)
*
Tools don't integrate well with each other
Difficult to use/requires specialized knowledge
Not getting enough value from current tools
Missing key functionality
Too expensive for the value provided
Inadequate reporting/analytics
Data quality issues
Limited scalability
Too many unused features
We don't have any marketing tools yet
Other
Next
How important is having all your marketing tools integrated with each other?
*
Critical - We need a fully integrated ecosystem
Important - Key systems should talk to each other
Somewhat important - Basic integrations are sufficient
Not important - We can work with standalone tools
Next
How do you primarily generate leads? (Skip if lead generation is not a priority)
*
Inbound marketing (content, SEO)
Paid advertising
Events/webinars
Social media
Partner/affiliate marketing
Direct outreach/sales
Referrals
We don't have an established lead generation process yet
Next
What type of content do you regularly create? (Select all that apply)
*
Blog posts/articles
Social media content
Videos
Podcasts
Ebooks/white papers
Webinars/online events
Infographics
Email newsletters
Case studies
User-generated content
We don't create much content yet
Next
How do you currently measure marketing performance? (Select all that apply)
*
Web analytics (traffic, conversion rates)
Revenue attribution
Email performance metrics
Social media engagement
Customer acquisition cost (CAC)
Customer lifetime value (LTV)
Return on ad spend (ROAS)
Net Promoter Score (NPS)
We struggle with measuring marketing performance
Other
Next
Which e-commerce capabilities are most important to you? (Select all that apply)
*
Product recommendations
Abandoned cart recovery
Loyalty program
Inventory management
Order fulfillment integration
Customer reviews/UGC
Subscription billing
Multiple payment options
Personalized shopping experiences
Omnichannel selling (marketplace integrations)
Next
Which customer retention tactics are you most interested in? (Select all that apply)
*
Customer feedback collection
Loyalty/rewards programs
Personalized communications
Customer education/onboarding
Community building
Subscription management
Proactive customer service
Account-based marketing
Behavioral analytics and segmentation
Next
What is your timeframe for implementing new marketing technology?
*
Immediate (Next 30 days)
Short-term (1-3 months)
Medium-term (3-6 months)
Long-term (6-12 months)
Planning phase only
Next
Who will be primarily responsible for managing your MarTech tools?
*
Dedicated MarTech specialist
Marketing team members
Digital/Growth marketing manager
IT department
External agency/consultant
Not yet determined
Next
Which emerging marketing technologies are you most interested in exploring? (Select all that apply)
*
AI/machine learning for marketing
Conversational marketing/chatbots
Customer data platforms (CDPs)
Voice/audio marketing
Augmented reality experiences
Predictive analytics
Account-based marketing platforms
Privacy-first marketing tools
Marketing in the metaverse
Blockchain/NFT marketing applications
None of these at the moment
Next
What best describes your approach to adopting new marketing technology?
*
Early adopter (we want cutting-edge tools)
Mainstream adopter (proven but modern solutions)
Conservative adopter (established, reliable tools)
Cost-driven (focus on value over innovation)
Next
Updating preview…
Almost there!!
We're about to generate your personalized MarTech stack recommendations based on your responses. Your results will include:
- Core foundation tools tailored to your primary objective
- Supplementary tools based on your specific needs
- Budget-appropriate options at different price points
- Implementation roadmap suggestions
- Integration recommendations
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