Toolkit #5: How to Build a Brand Positioning Strategy is the fifth entry in the MartechMag Vademecum collection. This practical toolkit walks you through the complete process of defining and owning a distinct position in your customer’s mind. From identifying your competitive frame of reference and mapping category codes to selecting your point of difference and crafting a positioning statement that guides every strategic decision, it provides a structured, methodical framework. Built for marketers who want positioning to be more than a tagline, this toolkit helps you build a positioning strategy that is coherent, defensible, and embedded across product, communicatio and experience.
