Flash Five #15 – Understanding saturation
Flash Five #15 - Understanding saturation in 5 Flashcards Saturation is a fundamental concept in…
Racha AissaouiJanuary 20, 2026
Flash Five #14 – Understanding deminishing returns
Flash Five #14 - Understanding deminishing returns In 5 Flashcards Diminishing returns is a core…
Racha AissaouiJanuary 20, 2026
Marketing vs Branding? There is no ‘VS’! Branding is Marketing.
I/- The marketing-branding difference: a confusion that truly needs to stop 🛑 I've spent the…
Racha AissaouiDecember 31, 2025
Flash Five #13 – Understanding Adstock In 5 Flashcards
Flash Five #13 - Understanding Adstock In 5 Flashcards Most marketers misunderstand this metric: Adstock.…
Racha AissaouiDecember 12, 2025
Why The MartechMag
Originally, I wasn’t a marketer at all. After high school, I chose to pursue studies…
Racha AissaouiDecember 2, 2025
