Racha Aissaoui

Flash Five guide on identity resolution in martech -martechmag

Flash Fives

Flash Five #30 – Understanding Identity Resolution in Martech

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Racha AissaouiOctober 19, 2026

AI Founder-Written Content Marketing Martech

From spammability to restraint: The real shift in agentic marketing

Something bothers me about much of the conversation surrounding AI in martech: there is a…

Racha AissaouiOctober 19, 2026

Article by martechmag founder about martech and IA racha aissaoui

AI Founder-Written Content

Chronicles from the twists and turns of the SaaS world: the rise of the prompt workers era!

I’m speaking to you from right here. The place where builders from all over the…

Racha AissaouiOctober 13, 2026

Alt text : Marketing automation workflow diagram and step-by-step toolkit guide by MarTechMag

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TOOLKIT #8 : How to Build a Marketing Automation Workflow

Racha AissaouiOctober 9, 2026

Insights on how GPT-6 impacts marketing strategy, automation, and AI adoption

AI Founder-Written Content Marketing

GPT-6 Astra and marketing reengineering

Since the advent of the first large-scale generative models, the marketing and communications industry has…

Racha AissaouiSeptember 19, 2026

Step-by-step toolkit guide on how to integrate AI into marketing operations

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Toolkit #7 How to Integrate AI into your Marketing Operations

Racha AissaouiSeptember 2, 2026

Guide to essential AI marketing tools to integrate into a modern tech stack

AI Marketing Martech

Essential AI Marketing tools to urgently integrate into your Stack

By 2026, artificial intelligence in marketing reached a very important turning point: we've moved beyond…

Racha AissaouiAugust 21, 2026

Comprehensive toolkit guide on how to build and optimize a modern martech stack

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Toolkit #6 How to Build a Martech Stack

Racha AissaouiAugust 5, 2026

Flash Five guide on understanding the societal marketing concept and framework

Flash Fives

Flash Five #29 – Understanding Societal Marketing Concept

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Racha AissaouiJuly 11, 2026

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Toolkit #5 How to Build a Brand Positioning Strategy

Racha AissaouiJuly 8, 2026

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Racha Aissaoui

Flash Five #30 – Understanding Identity Resolution in Martech

From spammability to restraint: The real shift in agentic marketing

Chronicles from the twists and turns of the SaaS world: the rise of the prompt workers era!

TOOLKIT #8 : How to Build a Marketing Automation Workflow

GPT-6 Astra and marketing reengineering

Toolkit #7 How to Integrate AI into your Marketing Operations

Essential AI Marketing tools to urgently integrate into your Stack

Toolkit #6 How to Build a Martech Stack

Flash Five #29 – Understanding Societal Marketing Concept

Toolkit #5 How to Build a Brand Positioning Strategy

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