Rethinking business development: why the opposition between sales and marketing is a conceptual error
"You're too much of a marketer and not enough of a salesperson." "Your profile isn't…
Racha AissaouiApril 9, 2026
Martech in April 2026: When Technology Reinforces Human Marketing
Digital marketing is undergoing a profound transformation. By 2026, martech tools and artificial intelligence are…
Racha AissaouiApril 9, 2026
Flash Five #18 – Understanding Branding
Flash Five #18 - Understanding Branding in 5 flashcards Branding is a core element of…
Racha AissaouiMarch 5, 2026
Flash Five #17 – Understanding Optimal Spend Levels
Flash Five #17 - Understanding Optimal Spend Levels in 5 Flashcards Optimal spend levels represent…
Racha AissaouiFebruary 5, 2026
Flash Five #16 – Understanding Marginal ROI
Flash Five #16 - Understanding Marginal ROI in 5 Flashcards Marginal ROI is a key…
Racha AissaouiFebruary 2, 2026
Flash Five #15 – Understanding saturation
Flash Five #15 - Understanding saturation in 5 Flashcards Saturation is a fundamental concept in…
Racha AissaouiJanuary 20, 2026
Flash Five #14 – Understanding deminishing returns
Flash Five #14 - Understanding deminishing returns In 5 Flashcards Diminishing returns is a core…
Racha AissaouiJanuary 20, 2026
Marketing vs Branding? There is no ‘VS’! Branding is Marketing.
I/- The marketing-branding difference: a confusion that truly needs to stop 🛑 I've spent the…
Racha AissaouiDecember 31, 2025
Flash Five #13 – Understanding Adstock In 5 Flashcards
Flash Five #13 - Understanding Adstock In 5 Flashcards Most marketers misunderstand this metric: Adstock.…
Racha AissaouiDecember 12, 2025
